8/1/2023 0 Comments Nice simple fontsBodoni Modaīodoni Moda was created for the digital age, a professional, modern take on a classic serif typeface. Because of its simplicity and versatility, you can use Helvetica with almost any advertising campaign. A tall x-height (the distance between the base and top of lowercase letters in a typeface ) and bold lines make Helvetica super easy to read even at a distance. This sans serif font is crisp, clean and neutral and was first used in advertisements dating back to the 1950s. Helvetica isn’t all but crowned the most popular font in advertising for no reason. Companies that use sans serif fonts include Facebook, Google and Spotify. Moreover, the clean, simple lines of sans serif fonts make them easier to read, which is why web designers favour them for online advertisements. Shedding the traditional path of their counterparts, sans serif fonts embrace minimalism and freshness. On the other hand, sans serif fonts suggest a modern, more approachable brand. Companies that use serif fonts include Vogue, Apple and Giorgia Armani. They date back to the 1700s when letters and plaques were carved into rock, hence why we still view these fonts as classic and refined. As you can see, the Times New Roman font letters are finished off with ornamental serifs, while Helvetica has crisp, clean ends.īoth typeface styles are ever-popular however, they communicate different messages to their audience.ĭesigners commonly use serif fonts in newspapers and books, and they emanate traditional and trustworthy values. We’ve used serif font Times New Roman and sans serif font Helvetica in our example here. On the other hand, a sans serif font does not – after all, sans means ‘without’. So, a serif font is a font style that has serifs on the stems of its letters. A serif, sometimes called the ‘feet’ of a letter, is a small flick at the end of a letter's stem. A serif font has a decorative stroke called – surprisingly – a serif in its design. These categories are often thrown out when discussing fonts, and you must understand their differences so you can choose the right advertising fonts for you.įortunately, recognising the difference between serif & sans serif is easy. However, before we start exploring the best fonts for advertising, we must understand the difference between the typefaces, specifically serif and sans serif. Sans Serif vs Serif: What’s The Difference Between Serif & Sans Serif Fonts? So whether you’re looking for poster printing or online marketing, here are some of the best fonts for advertising to show your company and its products in the best possible light. Luckily there are plenty of good fonts for posters and other advertising mediums to boost your brand. For example, bolder advertising fonts are more eye-catching and demanding, suggesting a stronger personality than neutral font choices. The fonts you choose can communicate different messages to the viewer and dictate how they view your brand or product. Fonts play a surprisingly large part in this choice too. From colours and images to slogans and brand names, there are many marketing psychology tricks that can influence a potential customer’s choice to buy from your company. Every choice you make in advertising is a vital one.
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